Our Mission Our Mission is to provide the most innovative products that hockey has to offer. We believe that the best online products should not necessarily be the most expensive ones. So have a look around our store, you'll be glad you did!
We do not claim to be the center of the hockey universe. But, as a relatively new and small company, we will go through great lengths to acquire your business. APIHockey.com. was originally thought of and created by hockey players and parents who were tired of paying ridiculously high prices for higher end hockey equipment due to mark-ups that sometimes climb to 3 to 4 times the products' actual value. Therefor, we analogically studied the market and came to the conclusion that we can offer you not only better service but the same higher end products that other big named retailers showcase but at a much lower cost to you. We do this by actually having most of our manufacturers we retail for ship from their warehouse directly to your door. This eliminates much of the costs involved as we do not have to rely on the middle man ( manufacturers reps, extra shipping charges, etc... ) as other retailers do. We also and most importantly simply do not mark up products to ridiculous profit margins. We are players... we are parents... we are API Hockey!

Read Some Recent Client Testimonials :

"WOW!! You Guys ROCK!
First, I can't believe how quickly you answered my first email on a Friday night and seccondly: GO figure....the package arrived today!!! I will say that your customer service is about the best I've encountered in my 53 years of life. Please make sure to foward/print this email to you supervisor because you definitely deserve a 'pat on the back.' Thanks again, this package is special to me since my son was once friends with the artist's son and I'm purchasing two accompanying prints to go with the original he received from Mr. Danby. And the third, is a gift for my nephew who is a premier goalie here in the states. Thanks again!"
Terri Anderson Cadillac, Michigan

"Marco;
What can I say except Thank-You for not only superior products, but customer service that is second to none. I have now been purchasing hockey equipment from you for the past year, and every transaction exceeds my expectations. My son Adisen has been outfitted in Trifilar hockey underwear, elbow pads, pants and Flite skates from your company, and I can honestly say that it's your genuine regard for your customers that keeps me coming back. Adisen, now 4 years old has many more years of API Hockey ahead of him.
Thanks again, you've got a customer for life!"
John Brueck Fort Lauderdale, Florida

"Dear API Hockey.
Just thought you'd like to know the 777 Flite wood sticks arrived this week in perfect condition. I've been shooting on empty coolant cans and stickhandling in the bays at our motorpool between jobs. Not as sharp as I used to be, but I'm still enjoying it immensly.
Thanks. Brian Clark" Illinois, USA

"Dear Marco,
Thank you API Hockey for your prompt service and unbeatable pricing, but most of all for taking the time to clarify equipment sizing. Your customer service is truly second to none. My son is the envy of all his teammates and friends.
A very satisfied customer, Tanya Rogers" New Jersey, USA

"To Marco,
I tried on my new Flite Elite Skates as they came in the mail. All I can say is WOW! Perfect fit! And the comfort is remarkable not to mention the look. Thank you for making such a good skate available at such a low cost. I will definitely be buying all my hockey equipment from you from now on.
Thanks again Marco, Mark Thompson" Alberta, Canada

"Marco has provided service like no other can compare! Not only has he provided me outstanding service and understandability, and of course..patience, he has also given unbeatable prices, worldwide. It would be a shame for any buyer of hockey equipment not to accidently' bump into API Hockey and get awesome prices and deals! The products are great, the people are great, what more do you want! It's about time to find a group living up to the mission policies! Thank you so much, and keep up the outstanding work Justin Thé" Sydney, Australia

"Dear API Hockey,
A while back I ordered the API ( Ankle Protective Skate Inserts ) through your site. I called and talked to someone about them, just getting general info. The gentleman asked if I would get back to him and let him know how I liked them. I've been meaning to do that for some time now. These things are the single best investment I have ever made out of all my hockey equipment. They completely eliminated my extreme lace bite almost immediately. I can now play the best game in the world pain free, at least in my ankles. I'd be happy to help in any way if you need it, concerning these inserts.
Thanks again, Ricky Longtin" Kankakee, Illinois, USA

"Dear API Hockey Staff,
I`ve just received your post. Thank you very much for your buisiness. Everything is O.K., and I`m very happy.
Thank you again, Yuji Sonoyama" Kagawa, Japan

"Dear API Hockey,
The Flite Pro Deluxe Goalie Bag just arrived last night... that was fast! Thanks so much... the bag was a hit!
Thanks, Melany Haros" Ontario, Canada

"Dear API Hockey
I received by Flite 3300 hockey gloves today, very nice. I've noticed recently that Flite hockey equipment is some of the best equipment on the market today. Thank you for your service and great internet price.
Thanks Again, Joe Bazzano" Farmington, CT, USA

"Hi Marco, Skates arrived today at 7am, by 7:15 my son Dan was wearing them in bed! He has already been using them and said they are more reactive than his Reeboks, which were also causing him a problem with his ankles, much more comfortable and the wheels are super grippy. I tried them on myself but lucky for him they were too small!
Thankyou for all your help. He's already decided on his next pair of Flites! kind regards Karen Picton" Hertfordshire, England

"Marco,
I received the white and blue CCM HT2 helmets today and they're exactly what I was looking for. I was very pleased with the service that API HOCKEY provided.
Thanks again! Jon Jones" Texas, USA

"Marco,
Votre service était agréable, ça n'a pas prit longtemps pour reçevoir ma commande de roues. En plus, je trouve les roues sont excellentes et elles roulent très bien sur le pavé."
Natalie Derasp" Wellington, PEI, Canada

"Hi Marco,
Thanks for all the help with the Hackva Goalie Mask. Your customer service was excellent! The helmet is all painted up now and looks awesome, fit is sensational! I have one very happy goalie (girlfriend) down here. Thanks again for everything Marco
Cheers, Andrew & Sera" Australia

"Hey Marco, I just received the Malkin PRO jersey today. I must say that I am very pleased with it! I think it is also the mark-2 version of the RBK Edge jersey that the players currently wear. Just wanted to thank you for your efforts in sending it out here.
Thank you!" Nevill Carney Kanata, Ontario

"My first of many phone calls to Marco began with "OK, I don't know anything about hockey - as you can no doubt tell by my accent - and I need hockey hockey gear for my husband for his birthday and Christmas". Marco was awesome. He guided me carefully and thoughtfully through his range of sticks, socks and equipment care. Through no fault of his own, I ordered a RH stick instead of a LH stick. Marco gladly accepted my return and issued a prompt replacement.
Being a small business owner myself, I understand just how important customer service is. I have absolutely no hesitation in recommending API Hockey. Marco is a pleasure to deal with, and has excellent customer service skills.
My last phone call with Marco ended with "I'll definitely do business with API Hockey again".
Cheers,
Isa Webb" Ontario, Canada

"Thanks again for all of your time in sorting this out. I've tried out my new stick and blade a few times already and they are both exactly what I had been looking for. That's great!! I look forward to doing business with you guys again and again.
Take care, Geordie Smyth" Ontario, Canada

API Hockey's Minor Hockey Success Stories
Taylor Thorne who plays for the Evangeline Hitmen of the PEIHA Peewee hockey league in Canada performs well with the help of his well balanced equipment. His Flite Elite Hockey Skates allow him to perform with great speed and balance, while his Ankle Protective Skate Inserts relieve lace bite pressure and also add comfort. His Flite 2900 gloves give him the pro-fit he needs to stick handle in a "phone booth" and all the protection he needs tro play hard ever night. Taylor also tallied many goals with his Flite C-50 One Piece Stick.
In the 2005 hockey season, with the help of little number 68, the Hitmen won 4 of the 6 tournaments they played, won the leaugue's championship, and also won the Provincial Finals. Way to go Taylor :-)
*If you are or know of someone who shops with us, why don't you share your little success stories with us and we'll post it right in this spot for you :-)
Our mission here at API Hockey is to provide you with the best in ice and inline hockey equipment. From skates, to sticks, goalie and referee gear, and performance undergear; we've got it all. We even have training DVDs and DVDs for your entertainment. Check out our store today to get the best discounts.
Discounted Ice Hockey Skates | Discounted Inline Hockey Skates | Discounted Ice Hockey Equipment | Discounted Inline Hockey Equipment | Discounted Hockey Training DVDs | Discounted Entertaining Hockey DVDs | Discounted Performance Undergear
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